WWF Invisible Animals Poster

wwf_main

Contractor:

WWF

Year:

2016

Brief:

On this project my intention was to create a series of posters that would help the population understand that some of the animals that are walking on Earth today, will soon not be amongst us. If we don’t take the necessary actions, they will soon extinct as well as other animals have in the past.

My intention for this series of posters was  to show that the animals will disappear if we do not take the appropriate actions.

Audience:

The audience for this project are people who were not aware of the situations the animals were facing.

I wanted the posters to blend with the background, to symbolize to  the population that these animals are almost invisible to our perception, and if we do not change our actions they will disappear forever from our lives.

mockup_camel_poster    now-you-see-me-now-you-dont2

The animals were modeled on Cinema 4D,  the idea was to make them into glass material to symbolize how they are almost vanishing from the surface of the planet.

transparentcamel

transparentelephant

mockup_elephant_pozter

mockup_movement_elephant

 

 

 

 

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